Client Profile:
Client is a premier e-commerce portal catering to non resident Indians across the globe, especially United States. Being the most popular gifting site they thrive by offering tailored products and prompt delivery. Renowned for their service, offering a vista of products and service to their target segment.
Industry:
Online Retail
Location:
India & United States
Business Challenge:
The client aspires to become the-one stop solution- provider for Indian nationals as well as NRIs, by providing a wide range of services and products. They wanted to acquire more customers at the lowest cost and ensure that all the sections of different products are well marketed. There key challenges were:
- Inadequate marketing of the existing pool of products.
- Unable to use the search engine marketing effectively.
- Unable to hire and retain skilled employees to under take the search engine marketing effectively. High cost with inadequate results.
Solution:
Iksula strategically performed an in-depth study and analysis of the existing marketing operations to derive a specialized process as per client’s requirements. The client was suggested to rightsource the burden through - Outsourced Business Process Management service of Iksula
- Identifying potential online marketing opportunities and run the required marketing process.
- Track and analyze the performance of the search engine campaigns and manage to adapt to the market scenario.
- In-depth customized report generation for better visibility and control.
Benefits
- Streamlined search engine marketing process resulting in improved conversion
- Increased traffic leading to better sales of all the products in different segments.
Printer-friendly version
PDF version