Client is the biggest online retailers of India with the widest pool of products. To maintain the niche, the client required effective content management and price comparison service. Iksula designed a well structured and streamlined content management process along with detailed price comparison analysis report. The service has ensured detailed and comprehensive catalogs for the retailer. The Pricing report as ensured client maintains its core proposition of the least price provider.

Client Profile:
Client is a part of India’s largest retail chain. The biggest online retailers of the country they offer the widest range of utility and luxury products.

Industry:
Online Retail

Location:
India

Business Challenge:

• Inefficient content management and cataloging with quick turnaround time.
• The technology and accuracy of the process of price comparison.

Solution:
Iksula allocated the creative work of product description to its skilled content team. A team aggregates the structured content; the writing team adds the missing details and the QC team checks and delivers the final content. A similar process and solution was designed for pricing comparison service.

Benefits

• Streamlined content management and cataloging process with speedy delivery
• The twice a week price comparison report enabled the client to offer minimum rates to its customers thus reinforcing brand proposition and conversion.