Iksula offers channel a management solution addresses the challenge for creating, updating, maintaining and optimizing your products / services feeds on multiple channels.
Iksula Channel Management Solutions supports a retailer to sell its products effectively through various ecommerce channels i.e. Comparison Shopping Engine, Online Marketplace channels, Online Classified channels etc. Iksula specializes in Multi–channel category mapping, making and scheduling customized feeds, writing relevant and original content for products and optimizing pricing strategy.

Iksula offers the following services:

• Channel Selection
• Feed and Price optimization
• ROI reporting

Channel Selection
Iksula team has worked on majority of the comparison sites and has detailed understanding of their respective functionality of the comparison shopping engine. It helps internet retailers in choosing the best and most suitable marketing channels for their products. Iksula team works with clients to assess and suggest the channels which would be ideal for their product lines.
Iksula engages with comparison engines and ensures efficient deployment cycles. Iksula team works with account managers in the CSEs to ensure maximum returns for its clients.

Channel Feed Optimization
Iksula ensures that the retailers product feeds that are uploaded show up on the marketing channels. Iksula does this by mapping client products with the right categories and optimized content on the product–pages on various channels. This ensures that clients website when accessed by customer for a product, their listing will show up under the accurate category and gives the required exposure.
Iksula in addition to product mapping also ensure that the product attributes like title, descriptions, options, kits etc., are optimized to enable search rankings within the respective comparison shopping engines. Iksula ensures it highlights all the product promotions within the product listings.

Iksula Channel Feed Characteristics:

• The product feeds are prepared keeping the formats and attributes structure of various comparison engines. Feeds are prepared to suit taxonomy requirements of the CSEs.
• Iksula ensures it fills the missing attributes, existing attributes are checked.
• Iksula submits feeds to the CSE periodically with frequent suitable changes (price, available qty) in the feed. We also keep on optimizing the categories to ensure the products and make sure they get displayed in the right category.

Channel Reports
Iksula helps maximize clients return on marketing spend on various marketing channels. It has helped its clients on CSEs, and Online Marketplaces. Iksula generates and structures actionable reports by channels and also by the required parameters. Iksula in past has reported CSE profitability, Category / product profitability, visits to sales ratios (Conversion ratio), Product placement analysis report, Rank Analysis report, Price Monitoring report etc.