Product Catalog Engineering

We specialize in creating great product pages which helps in improving your conversion rate.
Our content experts work to build in-depth category understanding which helps in tailoring content and the product presentation to how a consumer purchases in your categories. Our content process is geared to help you in building large volume quality content.

We create engaging product pages helping you in converting visitors
At Iksula, we believes a great product page should provide comprehensive product information while highlighting the most important aspects of the product through well written descriptions, images and presentation to help a consumer take a decision. We also appreciate the importance and alignment of each element of a product page to your business metrics. Our content team, comprising of Category, Data, SEO and Imaging experts help in creating engaging product pages where all the individual page elements are well aligned to your business metrics.

Our process helps you in creating high volume-high quality content
Our process relies on in house tools, trained resources and strict quality checks to meet your high volume - high quality content needs. Our in house tools help in capturing and structuring data from diverse sources to your standard formats. We use in house quality tools as well as intense human intervention to ensure that all content generated is to your exacting standards. Our resources are extensively trained on category knowledge, your data structure and formats, as well as tips and tricks to ensure high productivity and quality.

We help you leverage our category expertise
We specialize in home and home improvement categories and produce upwards of a quarter million SKUs in a year. Our clients use our created product catalogs to market in North America and European countries. We have created product catalogs for vendors based out of North America, Europe, China and South East Asia for a diverse set of categories like Lighting, Casegoods, Furniture, Plumbing, Home Décor, Tools, Housewares, Fitness and so on.

We also have specialists who work in the technology categories (mobiles, electronics, computers, cameras).

Product Catalog Creation
Our category and data experts can help you create rich and structured product pages which will help increase your product conversion rates.

Product Page Management
Our team of experts help you in continuously benchmarking and updating your product pages vis a vis your competitors for best conversion rates.

Taxonomy and Category Creation
Our category experts, with their rich cataloging experience, can help you in building and executing a taxonomy, reflective of your unique business needs while following industry best practices.

Image Processing
Our imaging experts help you in creating great product photographs. They can also help you in bulk processing of images.

Writing Services
Content has become a crucial element of website in today’s market. Iksula’s Editorial Content Service excels at offering various types of content including product and category descriptions, consumer reviews, blog writing, buying and how-to guides.